22 June 2012


Erdem Moralioglu has always been on the lists of smart designers, especially in the season when we like to show bit of the skin. As designer that has a feeling for girl’s need for flowers, floral pattern from Erdem is something that he just loves to play with and we cannot say no to that game. This spring 2012 collection from Moralioglu’s marvelous factory gave us an idea of that sweet, tempting summer vibe. This time the woman Erdem showed us is not serious, mature woman but young girl on holiday, ‘trying on adult clothes, just edging into self-awareness’ as style.com’s Tim Blanks noticed. Erdem, great storyteller went on literature voyage so his main character was seventeen-year-old Cécile from Françoise Sagan’s novel Bonjour Tristesse. Did we imagine Claire as Erdem described her in his runaway book, I really can’t tell because books are always leaving that delightful space for individual imagination. But surely she is different from young Jean Seberg that played decadent Cécile in the movie. Designer imagined that wearer would carry around great dose of sensuality, in very innocent way. She is the girl with high–class attitude. It’s not the attitude nouveau riche have, she spreads pretentiousness in very traditional way. If she is lost, or trying to discover her real self, we cannot tell that from her clothes, because she has a good judgment for what the meaning of style is. Outfits consisted of printed dresses, playful but slightly austere and short gloves (sometimes lace, sometimes silk) and little boater hats made of lace looks more like a walking costume, than runaway look. Erdem has ability to breath life into the designs, that’s for sure. And great tailoring skills to make off-the-shoulder neckline very appealing. And as the designer that knows how to deal with lace, he knows when it’s not too much or when it has to be on the proper place. And it’s always extremely fine and delicate. Erdem with bit of magic and a lot of talent took us from his catwalk to villa on the French Riviera. To experience sweet side of summer in very luxurious manner. Sunsets, drinks in the middle of the sunny day, lazy moments on deckchair while birds are admiring talent of your gardener, and easy going summer flirts at cocktail parties after a smart book. That’s exactly what a girl needs when she is welcoming summer days. So, thank you Mr Moralioglu and Bonjour summer! 



Anonymous said...

Such a beautiful collage, I love all the pretty whimsical florals.
X Jane


moira said...

youre a treat to read, glad I found your blog x

Nana said...

yay, summer! Erdem is very cute indeed XD

Unknown said...

Your collage is beautiful the whole collection looks like a fairy tale.

trishie said...

So beautiful and girly...love this collage

Sick by Trend said...

Beautiful collage :)

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Kathy said...

Great mood board. xoxo

Miss Iffa said...

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Love from, MISSIFFA